Sex In Advertisment
Hands down the phrase "Sex Sells" might be the truest and factual statements many companies use today. It simply claims the old and undeniably true facts that this type of advertising works. We are sexual beings. Advertisers use this factor and associate their products and services with this sexual imagery hoping that some of the hotness, erotic views, and comical yet sexual behavior gets attached to their brand in the consumer's subconscious mind, and when they see the product again, they choose to buy it because they remember the image from the ad.
However abusing your audience's attention is a dangerous thing. Showing skin to get attention and then trying to sell something is also playing a huge issue in our society right now. Many consumers feel disrespected cheated and talked down to. Something to be cautious of as well is how much nudity is sufficient to grab eyeballs and what is too much thus considered offending. This is of course a cultural question. Usually the more religious your target market the less accepted it is to show bare body parts. For these reasons one needs to be careful where and how to use sex in advertising.Yet there are many brands that are brave enough to take the risk and celebrate sex as any other source of joy in life in their ads. Decide what works and what not for you and presumably for the target within this pool of several dozen campaigns collected over the last few years.
Regardless of what you may think of the ads above one direct correlation can be made between sex selling and 95% of the ads above. They spent a lot of money creating those ads, the ads have some great photography and great lighting as well. Seems like in order to sell using sex it has to be pushed to the fantasy level for the mind to register and for you to stop and look at them. They are not just showing some skin and hoping that sells the product, they are dumping some big bucks into lots of lighting and post work which proves that sex may sell but it certainly some with a big price tag for the person who sells it. Which means that cost is ultimately passed along to the end user. So is this type of advertising truly that bad? Its forming a society based on being perfect and beautiful to be successful is that what we want our children to be thinking? The opinion is up to you ultimately, what will ever come of this controversial topic we may never know.
